We can't tell you enough how much we appreciate your hard work at the LA Food Bank on Saturday... What an amazing turnout! The wonderful folks at the LA Food Bank told us that this was the biggest day they have ever seen. We sorted 50,190 lb of food, to create 41,657 meals!
Special thanks to Coffee Connection for the coffee and to Sabio Mobile for the delicious morning pastries. Thank you also to KIND Snacks for the snacks and to DJs Joe Kim and Nick Mariano for keeping us motivated... and to Seoul Sausage for the yummy afterparty snacks!
They came. They saw. They facilitated. Attendees of the Facilitation: The Superpower of Getting Sh*t Done left the class with a new mindset of how to better control a room and keep others focused, driven and confident.
Terri Simon and Tim Leake helped run the two sold-out classes at RPA this month, and we hope to have them back next year!
TV viewership is healthier than ever, although how consumers view TV content is changing dramatically. The shift in consumer behavior and technology has created a huge challenge - and the opportunity to use Advanced TV to more effectively target, engage, and measure the impact of campaigns. At ThinkLA’s first-ever Advanced TV Breakfast on October 20, over 500 attendees heard from a variety of speakers and panelists across the ATV spectrum.
Mike Bologna, president of one2one Media, kicked off the program with a keynote laying out the Advanced TV landscape. He reviewed the various tactical approaches to targeted TV, and provided a framework for successfully activating an ATV campaign. He also explored the use of data and metrics to accurately attribute brand health and sales life, noting that automation is critical for a successful targeted TV campaign.
Content programmers and distributors have to re-think their strategies to meet the needs of this new on-demand video world. Our content panel - Rob Holmes, VP Programming at Roku, and Reagan Feeney, SVP, Head of Partnerships and Distribution at Hulu, discussed how on-demand platforms are rewriting the rules of television and reshaping the industry from content consumption, creation and distribution standpoints. The conversation was curated by Natalie Jarvey of The Hollywood Reporter.
The next panel focused on the solutions advertisers have been challenged to create in this fragmented landscape – what strategies are currently being implemented and how these strategies may continue to shift with the dynamic marketplace. Caty Burgess, SVP, Marketing and Media Strategies at The CW moderated a lively discussion with Scott Clark from Innovid, Mark Gall at Alphonso, Lisa Herdman from RPA, Karl Meyer at Samsung Ads, and Amanda Kozlowski at Lionsgate.
Wrapping up the program, we heard from a company that has positioned itself at the nexus of these changes – our presenting sponsor, AT&T. Andy Barnet, VP, Western Advertising Sales from AT&T, and Matt Bayer, SVP Advanced Television & Cross-Screen at Cadreon, covered the use of advanced media in an overall national strategy, segmentation, measurement tactics from the top to the bottom of the funnel and a case study from an addressable advertiser.
Congratulations to our raffle winners:
Carly Moniz, Warner Bros. Brand Networks - Nintendo Switch, courtesy of Innovid
Jeff Zim, R&R Partners - Apple TV, courtesy of AT&T AdWorks
Hunter Havins, Canvas Worldwide - Roku 4K TV, courtesy of Roku
Jan Gonzales, Palisades Media Group - Amazon Echo Show, courtesy of Alphonso
Meeting the Challenges of a Category in Transition
Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.
On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach. Over 450 attendees met to learn and discuss automotive marketing.
Congratulations to our raffle winners:
Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News
Posted By Emily Hope,
Friday, September 29, 2017
Updated: Friday, September 29, 2017
AdJam: The Festival Edit. Seriously. What a turnout. Creatives, Execs, and even Accounting came together in sweet, sweet harmonies for a night of ass-kicking, toe-tapping, jaw-dropping shreds from the very best L.A. agency bands. Let's give it up for the bands! We knew y'all were talented but way to make the judges werk!
Congratulations to Greenlight Media's Green Hot Chili Peppers who won for the second year in a row! They went home with the coveted AdJam Axe again, courtesy of Fender Musical Instruments. Thank you so much to all who attended and invited their veriest and importantest people! #ThinkAdJam
More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
Food and drink has long-been the uniting social front for friends, family and strangers alike to share time together. For those who’ve dedicated their careers to envisioning, crafting and innovating in this space, it’s crucial to understand modern marketing’s seat at the table. At this YoungStars held on Aug. 8 at RPA, we heard from a variety of young professionals in the Food & Beverage industry and learned about the vast challenges and successes in this highly competitive ecosystem.
YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.
Thank you for your participation at this year's Summer Soiree!
What an event! We really can't thank you enough for supporting your fellow marketing and advertising family by showing up for our premier summer social of the year. Special thanks to our partners and sponsors who helped us create all of the magic!
Well we just did Entertainment Breakfast like a boss! We would to give a special thanks to our speakers, partners, and sponsors who helped us create such a wonderful agenda.
Creating brand engagement at scale is more difficult today than it has ever been; yet the opportunity has never been greater. Brands are turning to Hollywood storytellers to engage their audiences across platforms and devices. Networks are reshuffling their advertising mix. Social media companies are creating new advertising products. And the advent of data-driven solutions can help inform smarter choices, but further complicates the landscape. The challenge is to put it all together.