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Cannabis Marketing Event Recap

Posted By Emily Hope, Thursday, September 7, 2017

More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.


The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.

“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."

Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.

Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director,  LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.

EVENT PHOTOS CANNABIS OVERVIEW -- PRESENTATION SLIDES

 

OVERVIEW OF THE CANNABIS INDUSTRY, JIM BAUDINO  LEGALIZATION PANEL - FULL VIDEO

 

 

MARKETING PANEL - FULL VIDEO MEDIA PANEL - FULL VIDEO

 

 

Tags:  Cannabis  Cannabis Business  Cannabis Marketing  Civilized  Education  Jim Baudino  Marijuana  Marijuana Industry  Marketing  Media  Panel  VICE 

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YoungStars: Culinary Crafters

Posted By Sara H. Smith, Thursday, August 31, 2017

Food and drink has long-been the uniting social front for friends, family and strangers alike to share time together. For those who’ve dedicated their careers to envisioning, crafting and innovating in this space, it’s crucial to understand modern marketing’s seat at the table. At this YoungStars held on Aug. 8 at RPA, we heard from a variety of young professionals in the Food & Beverage industry and learned about the vast challenges and successes in this highly competitive ecosystem.

HIGHLIGHTS VIDEO 

YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.

Tags:  #ThinkStars  Career  Career Advice  Food Event  Food Trucks  Foodie  Young Professionals  Young Stars  YoungStars 

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Summer Soiree 2017 presented by TrueX

Posted By Sara H. Smith, Tuesday, July 25, 2017

Thank you for your participation at this year's Summer Soiree!

What an event! We really can't thank you enough for supporting your fellow marketing and advertising family by showing up for our premier summer social of the year. Special thanks to our partners and sponsors who helped us create all of the magic! 

 

EVENT PHOTOS

PHOTO BOOTH


 

 

 

 

 

 

 

 

 

 

 

 

 

 

HIGHLIGHTS VIDEO


THANK YOU TO OUR SPONSORS

 
 
 
Presenting Sponsor
Sponsors

Bar Sponsor Photobooth Sponsor
Sponsors Sponsors

Dessert Sponsor Safe Ride Sponsor
Sponsors Sponsors
    Game Sponsors    
Sponsors Sponsors Sponsors Sponsors Sponsors
Event Partner
Sponsors

 



 

Tags:  #ThinkLASummer  Bel Air Bay Club  Soiree  Summer Soiree  TrueX 

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Entertainment Breakfast 2017 presented by Tremor Video

Posted By Sara H. Smith, Tuesday, July 25, 2017

Well we just did Entertainment Breakfast like a boss! We would to give a special thanks to our speakers, partners, and sponsors who helped us create such a wonderful agenda. 

Creating brand engagement at scale is more difficult today than it has ever been; yet the opportunity has never been greater. Brands are turning to Hollywood storytellers to engage their audiences across platforms and devices. Networks are reshuffling their advertising mix. Social media companies are creating new advertising products. And the advent of data-driven solutions can help inform smarter choices, but further complicates the landscape. The challenge is to put it all together.

PHOTOS

HIGHLIGHT REEL


 

 

 

 

 

 

 

 

 

 

 



THANK YOU TO OUR SPONSORS

 

Presenting Sponsor
Member

Supporting Sponsors  
Member Member

Sponsor
Sponsors

 

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IDEA Awards 2017 Presented by Grinder Event Recap

Posted By Sara Hope, Thursday, June 1, 2017

Thank you for your participation at this year's IDEA Awards Gala! 

What a show! We really can't thank you enough for supporting your fellow marketing and advertising family by showing up for our premier event of the year. BIG Congratulations to all of our finalists, winners, and entries and special thanks to our partners and sponsors who helped us create all of the magic!


2017 IDEA AWARDS WINNERS

 

AWARDS SHOW

COCKTAIL PARTY

 

 

 

 

 


 

 

 

 


STEP & REPEAT

PHOTO BOOTH


 

 

 

 

 

 

 

 

 

 

 

AFTER PARTY

WINNERS

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THANK YOU TO OUR SPONSORS

 
 
 

 

Presenting Sponsor

Sponsors


Supporting Sponsors
Sponsor Sponsors Sponsors



Cocktail Sponsor Photo Sponsor After Party Sponsors
Sponsors Sponsors Sponsors Sponsors


Outcome Sponsor Treat Sponsor Hospitality Sponsor
Sponsors Sponsors Sponsors


Atmosphere Sponsor Wine Sponsor Host Sponsor
Sponsors Sponsors Sponsors


Partners
Sponsors Sponsors Sponsors


Creative Partner

Tags:  Advertising  awards show  big idea  gala  idea  IDEA Awards  LA Advertising 

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ThinkLA 5K Benefitting Ad Relief 2017

Posted By Sara Hope, Monday, May 22, 2017

The Fun Run 5K was a celebration of all things active and fun in support of a great cause. Thanks to Mindshare, we hosted our second annual event at the California-famous Campus in Playa Vista. It was great to run the dirt-trail bluffs, drink champagne with friends, make new friends, and play life-sized games! Thanks to all that came out.

 

 Proceeds from each ticket went toward Ad Relief to help someone in crisis get back on their feet again - and we raised several hundred dollars, THANK YOU!

 

 


PHOTO BOOTH GALLERY


EVENT PHOTO GALLERY

 

 

 

 

 


 

 

 

 

 

 


 

 


 

 

 

THANK YOU TO OUR SPONSORS

 

Sponsor Sponsor Member
Creative Partner Yoga Sponsor
Member Member
Hydration Partner Hydration Sponsor Snack Sponsor
Member Member Member

 

Tags:  #Think5k  5K  Ad Relief  fun run 

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Digital Production: Process and Profitability

Posted By Sara Hope, Monday, May 1, 2017

Thank you for attending Digital Production: Process and Profitability. We would like to extend a big thank you to Don Lupo for a highly educational session.

We learned what it takes to make a digital project efficient and profitable, whether producing banners, a mobile app, or a website as well as the basics of the digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA as every agency has challenges with digital production:

 

• Account does not always know it well

• Creative does not always follow best practices

• Finance doesn’t always know how to bill for it

 

Very few people know how to make it profitable Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we discussed what it takes to not only get websites and banners out the door AND how to get them done efficiently and (hopefully) profitable.

 

 

Class Benefits:

  • Overview of digital production from project start to finish
  • Perspective on how context affects how consumers use technology
  • The role of digital producers on every project
  • Proper estimating and how to make your project profitable


Key Takeaways:

  • A clearer understanding of digital production process
  • How to best utilize digital producers
  • How proper estimating can save and make money
  • Why you should fight for IA and QA when the client balks
  • How to use consumer empathy to make a better digital product

 

Powerpoint

 

 

Tags:  adU  digital production  process  professional development  profitability 

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Auto Breakfast 2017

Posted By Sara Hope, Friday, April 21, 2017

We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.

 

We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.

Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.

Key takeaways on the topic of influence included:

· The need for a meaningful connection between a brand and its audience

· An authentic and transparent role in the brand conversation is a must

· Technology has a vital role in enhancing and analyzing influence

· Everyone’s a content creator and a media channel in their own right

· The influencer role has to have substance and meaning beyond that of paid advocate

 

PHOTO GALLERY



 

 

 

 

 


 

 

 

 

 

 


VIDEO GALLERY


THANK YOU TO OUR SPONSORS

 

Presenting Sponsor
Member

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Member Member Sponsors

Wifi Sponsor Sponsor
Sponsor Member
Creative Partner
Member

 

 

Tags:  #thinkauto  auto advertising  auto breakfast  auto marketing  place iq  thinkLA 

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Pokeraoke 2017 Celebrates 10 Years!

Posted By Sara Hope, Tuesday, April 11, 2017

Thank you for attending Pokeraoke - Celebrating 10 Years of Funk!

We would like to extend a big thank you to Ohm Nightclub for hosting us and to our lovely sponsors, AdTheorent, Bazaarvoice, Quantcast, Sharethrough, AEG Live, Double Verify, and Whisper for making such amazing memories with us.

Winners

  • First Place Poker - Aaron Shapiro, Phunware, Inc - Private Suite at Clippers/Kings/Lakers game, courtesy of AEG
  • Runner-up Poker - Chris Smith, The Search Agency - iPad courtesy of AdTheorent
  • First Place Casino - Meagan McCall, Group Nine - Big Jambox Speaker
  • Runner-up Casino - Valerie Perez, Starcom - Amazon Gift Card
  • Karaoke Winner - Josh Farol, New and Improved Media - Gift Basket courtesy of Bazaarvoice
  • Karaoke Finalists: Kimiko Carpenter and Raynor Choate - Gift Basket courtesy of Bazaarvoice

 

VIDEO HIGHLIGHTS EVENT PHOTOS

 

 

 

 

 



 

 

 

PHOTO BOOTH sponsored by Sharethrough WHISPER Thoughts
Whisper gathered the genuine feelings of ad industry pros at our 10-year Pokeraoke event. Read the true thoughts here:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THANK YOU TO OUR SPONSORS

 

Poker Sponsor
Sponsor

Onstage Sponsor Bar Sponsor Photobooth Sponsor
Member Sponsors Member

Exposure Sponsor Exposure Sponsor Raffle Sponsor
Sponsors Sponsors Sponsors

 

 

 

Tags:  #networking  casino night  pokeraoke  thinkLA 

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Mobile Breakfast presented by Yahoo

Posted By Emily Hope, Tuesday, March 28, 2017
Updated: Tuesday, March 28, 2017

We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.

 

After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.   


MOBILE BREAKFAST VIDEO PLAYLIST




PHOTO GALLERY

KEYNOTE HENRY BLODGET'S POWERPOINT

 

THANK YOU TO OUR SPONSORS

 

Presenting Sponsor
Member


Supporting Sponsor Supporting Sponsor Supporting Sponsor
Sponsors Sponsors Sponsors

 

Sponsor Sponsor
Member Member

 

Tags:  #Mobile  #ThinkMobile  Mobile Breakfast  mobile marketing 

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